URL: URL is the main door for the users and google crawlers to enter into the house, i.e., Website. If your URL doesn’t consist of the keyword, it is a big no for SEO. Especially google crawlers always take notice of your URL while indexing. 

Title Tag: Title Tag is nothing but your identity. If your user found Title Tag interesting, emotional and powerful words, they will click it. For example, a Boring title can get your impressions but an interesting title will assure you clicks. 

Headline Formula: (Odd Number) + Emotional Objective + Content 

Meta Description: Meta title should have keywords to be projected with the sentences. Keywords should be just stuffed but use it with the best objective. 

Snippet: According to the recent survey, Snippets started generating 30% more CTR than without snippets. Users can directly reach the destination page rather than the home page, where they spend more time on site. It reduces bounce rates too. 

Now, let’s check CTR with step-by-step process. You can easily implement it for your website.

Step 1: Open your Google Search Console account and integrate it with your Website. Let the search console start collecting data on your site. It might require three days to 1 week. 

Step 2: Once Search Console starts giving you results on the dashboard you start working on increasing  your website traffic with CTR

Here, you can see Total Impressions, Avg CTR, Average Keyword Ranking position, and the Total number of clicks. CTR gets calculated with the below formula.

CTR=Total Impressions / Total Clicks

CTR depends on many factors on the website and mainly rich keywords or popular keywords might get higher clicks than less popular or weak keywords.

2) Find out weak pages

Here, you have to find quires (Keywords) with high impressions with low CTR respective to the top positions of the keywords.

Step 3: Queries or Keywords should get evaluated based on impressions. Click on Filter News and select positions.

Then select the “Smaller than” tab from the drop-down list and request for top 10 positions.

Step 4: Now you can see 10 results from max to lowest impressions. These results are for the top 10 keywords ranking on SERP.

Here, you need to select keywords that have maximum impressions and lowest CTR.

1. We can see the keyword “msbte admission 2020-21” with 2715 impressions and 0.6% CTR and ranking on 1^st page of Google at 9.7 (10^th) position.
2. We can see the keyword “option form for engineering admission 2020” with 1704 impressions and 0.4% CTR and ranking on 1^st page of Google at 9 (10^th) positions.

Now, we have optimized the site by doing an On-Page of the site.

A select keyword needs to be work on.

and then open the page

Open this link with the new page and SEO Minion tool to check whether this Keyword is available in Page Title, Meta Description, Web URL.

The keyword is not available in any form of On-Page parameters.

Conclusion:

This is the way to find out high impressions and low CTR keywords. Now you have to add these keywords in Meta Title, Meta Description, Snippet, and URL.

This will help you to rank the performance of the keyword within a few days. With this activity, you can improve the keyword ranking from 3^rd page to 2^nd and then 1^st page. Once your keywords have a 2% to 3% avg of CTR, your keywords will rank in the Top 3 positions of SERP and increase your website traffic.