What is Search Engine Optimization (SEO)

The information is presented to the user in the order of relevancy which is determined based on the keyword entered by the user.  

In determining the relevancy, the search engine uses complex algorithms.  

Flinks that provide information relating to hiking equipment.  

These links could vary from suppliers of hiking equipment to general informational content on hiking equipment.  

Thereforeb address features among the top results of a search carried out on a search engine.  

The set of techniques used by marketers to achievepe

The techniques can be broadly divided into 

1. On-site techniques  

1. Off-page SEO 

This article “What is a backlink in SEO” deals with the latter.  

Off-site SEO techniques cover a broad spectrum of strategto the concerned website from other web addresses. 

This is done with the purpose that a user at web address ‘a’ will find a link at that address to connect to the concerned website.  

This can be done in various ways. The most common method is to submit articles to online directorioss the world.  

The content in the article will lead the user to the concerned website. It is also expected that the reader of the article would use the content at another web address by giving the link to the directory and the concerned website as a source of the article. 

This helps in creating one-way linkns; the higher its rankings are on the search engine.  

This, in turn, increases the visibility of the website on the search engine for a given keyword. The other technique used is to issue press releases to direct the user to the concerned website. 

This is similar to the use of articles and ot

Another variation of this off-page SEO technique is to use other frequently visited web pages to build links.  

Such websites could include industry association websites or generic working techniques is to submit the website directly to the search engine. In using these backlinking techniques it is very important to follow ethical best practices in building links off-site.

For instance, buying links or using irrelevant keywords although an easy option, may invite the frown of search engines which are very prompt in blacklisting websites for such conduct. 

Backlhem?

A backlink is a link outside a particular website that connects the user to the website.  

On the internet, a backlink serves as a path leading to the desired address for the user navigating the countless.

Backlinks are important in SEO:

1. The no. of backlinks to the website increases the rankinmeans that for a given keyword entered in a search engine, a high ranked website feature among the top search results in the search engine. 
2. Research suggests that nearly 60% of user not go beyond the first page of a search.  
3. Further, over 90% do not go beyond the third page. This explains the importance of building backlinks from the perspective of page visibility. 

Techniques of building backlinks

There are many techniques of building backlir 

1.   White Hat: A two-way exchange of links 
2. Black Hat: Buying links are considered to be inappropriate and may lead to the downgrading of rankings in search engines or even blacklisting. 

However, there are many techniques that create genuine links to the concernelevancy and content. 

Most Popular way of doing backlinks:

1. The most common way of how to get backlinks is to post content on the web outside the concerned website so that the reader of content sees a link to the page.  
2. Such content can be posted on online dire as one-way back-linking and is the most useful form of back-linking for the purpose of SEO.  
3. This can be done th
4. Another technique is to have reciprocal links, which involves the use of link exchanges where two marketers can post the other’s link on their websites.  
5. For instance, a manufacturer of snorkelling equipment may put a link for snorkeling avenues and vice versa.

What to avoid during creating Backlinks

1. Reciprocal links are not acceptable nowadays. However, in recen vouch for the genuine popularity of the link.

2. Similarly, the use of spam should be strictly avoided as that can entail severe penalties from search engines in the form of downgrading. Marketers may create contests that entice web users to visit the concerned website.  

Pay Per Click Ba

Lastly, the most obvious method is to submit advertisements to the search engine and opt for a pay per click program. 

In this the search engine allows the marketer to place adverts on the search engine by providing a key words phrase. 

If the keywords are entered in the search engine, t

The marketer pays only if the user clicks the website.