What is Digital Marketing

After the Corona pandemic, every one of us has shifted to the digital world, and everyone is doing their work from home.

At this moment, we all have come across a word called digital marketing.

 What exactly is digital marketing or what does a marketer do.

So here I have come up with some great insights to clear your all doubt. 

So, let’s try to understand what exactly digital marketing is?

Whenever we want to understand the meaning of any sentence or word, we tend to break it into smaller sentences or words. 

The same applies to Digital Marketing.

We all know Marketing stands for “the action or business of promoting and selling products or services, including market research and advertising”. 

But what does digital means? 

For students, engineers, and scientists, digital means the numbers 0 and 1. 

The meaning changes entirely when we use it along with Marketing, here “Digital” stands for “Internet”. 

So, any marketing done via the Internet is called Digital Marketing.

Digital Marketing

In simpler words, digital marketing is when we use the Internet, mobile devices, social media, search engines, and other channels to reach our customers and consumers. 

In other words, any form of marketing done online is Digital Marketing. 

Now when we know what Digital Marketing is, the second question that pops up i.e. 

Why do I need Digital Marketing?

role of digital marketing

As the 4Ps said, marketing has always been about connecting with your audience in the right place, with the right product, with the right promotion, and at the right price and time. 

Time being the most important factor as it can make or break the deal. 

In the current era, you need to meet your consumer where they are already spending time: on the Internet.

In this pandemic time where everything has shifted to one click on our phone i.e. news, banking, ordering food, watching movies, dating, and even education, then how can your brand or your business be not online. 

Nowadays you will find every other business or brand near you either have a website. 

If they don’t have, then they are at least present on social media like Facebook, Instagram, YouTube, Twitter, Pinterest, etc. 

Online presence has become very important for consumers nowadays. 

Even before deciding to purchase any product or service from your business or brand, they will search you online and see your Google Reviews, or Instagram post, and other consumer comments on it. 

All this is done, before actually visiting your store or business or even long before visiting your website and speaking to you. So, you see, how the need for digital marketing is impacting businesses.

Long story short, to be competitive or to sustain in the market as a business or brand owner, you’ll need to embrace some aspects of digital marketing.

So, what do you think, a Digital Marketer does?

what is digital marketing

Digital Marketers are in charge of driving Brand Awareness and Lead Generation for your business or brand through all the digital channels – both free and paid, that are at a company’s disposal. 

These channels include social media platforms, the company’s website, search engine rankings, email, display advertising, and the company’s blog and other activities too.

They usually focus on a different Key Performance Indicator (KPI) for each channel so they can properly measure the company’s performance across each one.

One can choose to be a jack-of-all-trades or focus on one or two skills to set them apart. There are various profiles for a Digital Marketer to indulge in;

  1. SEO Manager: They help drive content and improve a company’s content.                   
  1. Content Marketing Specialist: They plan and create a strategy to ensure your business increase traffic as well as Google rankings.
  1. Social Media Manager: They focus on social media, creating an effective schedule for posts and overseeing or, in some cases, creating posts.
  1. Marketing Automation Coordinator: They deal with the effects and results of a marketing campaign. It is more of a technology-focused position
  1. Digital Marketing Manager: Firstly, they do all the above roles and also oversee developing the overall content strategy as well as marketing campaigns.

Now let us take a few examples to understand how to create a digital marketing strategy and what are its types;

  • Search Engine Optimization (SEO)
  • Content Writing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Email Marketing
  • Affiliate Marketing
  • Mobile App Marketing

Search Engine Optimization (SEO):

The first type of how to create a digital marketing strategy is the process of optimizing your website to “rank” higher in search engine results pages like Google, Yahoo, Bing, etc. thereby increasing the amount of organic (or free) traffic for your website.

There are three ways to use SEO to generate qualified traffic to your website.

  • On-page SEO: The SEO focuses on all of the content that exists “on the page” when looking at a website.
  • Off-page SEO: This SEO focuses on all of the activity that takes place “off the page” i.e. which consumers cannot see on your website.
  • Technical SEO: This SEO focuses on the backend of your website and how your pages are coded. How the images used are compressed, structured data, and the CSS file optimized?

Content Marketing:

The second type is when we create and promote the content assets to generate brand awareness, traffic growth, lead generation, and customers. 

Examples, writing blogs for websites, or eBooks, creating infographics.

Social Media Marketing

The third type is promoting your business/brand content on social media channels like Facebook, Twitter, LinkedIn, Instagram, etc to increase brand awareness, drive traffic, and generate leads for your business is known as Social Media Marketing. 

There are various tools available to connect these channels in one place and schedule content for days or weeks and even months. You could also easily analyse KPI and growth.

Pay Per Click (PPC):

The Fourth type of how to create a digital marketing strategy is PPC, as the name suggests Pay Per Click, we pay the publisher every time our ad is clicked and thus generate traffic to our website. 

The most common type of Pay Per Click campaign is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.

There are other channels also where you can use PPC like Paid ads on Facebook, Twitter Ads campaigns, Sponsored messages on LinkedIn, etc.

Email Marketing:

The Fifth type of how to create a digital marketing strategy is Businesses use email marketing as a way of communicating with their consumers. Businesses send emails to promote their content, offer discounts, and inform about upcoming events, as well as to direct people toward the business’s website.

You can create various kinds of email, and manage the marketing campaign as below;

  •  Monthly Newsletter
  •  Blog Subscription
  •  Follow-up emails with consumers
  •  Customer welcome emails

Affiliate Marketing:

The next type of digital marketing technique is the word affiliate means, to officially attach or connect.

Affiliate Marketing is also the same; it means you connect with a manufacturer or a brand and promote their product.

services via your website or blog or social media or all channels and create sales for them. 

Even though you do not own the product, but you still get a part of the revenue from the sale made.

The main idea behind Affiliate Marketing is to promote other people’s products, often through an affiliate network like Amazon Affiliate Program, Reseller Club, GoDaddy, etc. and earn a commission if people end up buying the product or service.

In simple terms, it’s a revenue-sharing model. If you have a product or service and want to sell more, you can offer promoters a financial incentive through an affiliate program. 

In other cases, if you have no product of your own and want to make money online, then you can promote a product that you feel has value and start earning an income from it.

Mobile App Marketing:

The next type of digital marketing technique is the process of creating marketing campaigns to reach your mobile app users at every stage of the marketing funnel. 

With over 2 million iPhone apps published in the Apple App Store and almost 3 million Android apps in Google Play, it is very tough for your business potential users to discover your app. 

The right kind of app marketing campaign can make a huge difference when it comes to helping your app build an audience amongst your competitor.

Most of the app user acquisition campaigns focus on the digital space.

App Store Optimization (ASO)

App Store Optimization or ASO helps you make your app more visible in Apple’s App Store by optimizing indexed content like title and keywords and carefully choosing your app’s category. 

All this can help the right users to find your app in a crowded market.

The answer is a Yes and always Yes, no matter what business or which industry you deal in “need for Digital Marketing” is always there. 

Regardless of what your business sells i.e. it can either be a product or services for B2B or B2C; digital marketing will always help you in building out buyer personas.

This will help you in identifying your audience’s needs so that you can create valuable online content. 

The only difference will be the Digital Marketing strategy creation and implementation.

Mostly all “need of Digital Marketing” in business can be categorized into two kinds.


If your brand is business-to-business (B2B), then the digital marketing efforts are likely to be focused on online lead generation with the final goal of being someone who can speak to a salesperson. 

This makes the role of your digital marketing strategy to attract and also convert these highest quality organic leads for your salespeople via your website and supporting digital channels.

Beyond your website, we will probably focus our efforts on business-focused channels like LinkedIn, where your demographic is spending their time online.


 If your brand is business-to-consumer (B2C), then the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For a B2C company, social media channels like Facebook, Instagram, and Pinterest can often be more valuable than business-focused platforms LinkedIn.

role of digital marketing

Digital marketing allows brands to see accurate results in real-time, which is not always possible on offline marketing efforts. 

If you have ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people flipped to that page and paid attention to your ad. 

There’s no sure way to know if that advertisement was responsible for any sales or not at all. 

On the other hand, with a “need for digital marketing”, you can always measure the ROI of pretty much any aspect of your marketing efforts.

Digital marketing allows brands to see accurate results in real-time which is not always possible on offline marketing efforts. 

If you have ever put an advertisement in a newspaper, you’ll know how difficult it is to estimate how many people flipped to that page and paid attention to your ad. 

There’s no sure way to know if that advertisement was responsible for any sales or not at all. 

On the other hand, with a “need for digital marketing”, you can always measure the ROI of pretty much any aspect of your marketing efforts.

Let me explain how it will work with some examples:

Website Traffic: With digital marketing, you can see the exact number of people who view your website’s homepage in real-time by using Google Search Console. 

You can always find out how many pages people visited, what device they were using i.e., mobile phone, laptop, etc, and where they came from i.e., their location, amongst other digital analytics data.

Whereas when it comes to offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. 

Do we need a big budget for Digital Marketing?

digital marketing budget 2020

As with anything, it actually “need of Digital Marketing” depends on what elements of digital marketing you’re looking to add to your marketing strategy.

If you are focusing on techniques like SEO and content creation for a pre-existing website, the good news is you don’t need a very huge budget at all. 

The main focus here is on creating high-quality content that your customers will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.  

We can build a website and host it at our end too or for those on a tight budget, you can get started using WordPress hosted on WP Engine and use a free template.

If you have a big budget then we can go for PPC campaigns or sponsored content too. 

Let us take an example to understand it better, in case we plan to go for PPC Campaigns, to implement PPC using Google AdWords, you will be bidding against other companies with similar industry as yours to appear at the top of Google’s search results for keywords associated with your business. 

It all depends upon the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus on building your organic reach, too.

I’m ready to try digital marketing. Now how do I go ahead?

how to do digital marketing

So now that you have understood what Digital Marketing is and how it works and how it will benefit your business or brand without impacting your budget. 

You would feel the need to try it once and see the amazing audience response and growth of your brand. You can always visit our website www.digitalgurusanjog.com to call us at 99876 73262 or 74002 93607 for any queries.


Every type of organization has the “need for Digital Marketing” today, and there is a huge scope for the same.

 In case you are already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. 

You can always think of some areas of your strategy that could use a little improvement, though. 

We are always ready to guide you to reach the expected audience and create a huge impact.

Also, do watch our video on our youtube channel i.e. DigitalGuruSanjog.

Go Digital and Increase your Reach!!!


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Shirin Panchalwar

Well explained. Really fruitful blog for a freshers to understand what Digital Marketing is and how it works.

Shrija Jain

Very Informative Blog for Beginners.

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Thanks, sir for giving this valuable information about digital marketing. As a beginner to helpful article to know what is digital marketing.


Sir, you always write an article on trending business and always provide the valuable information .very well you explained here what is digital marketing thanks sir for the great information.


Great article regarding digital marketing .Thank you sir for providing such valuable information.


very nice post, complete information in one post, very helpful fo rthe fresher who want to learn digital marketing.
thank you for sharing such content

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